Art Direction · Branding · Design

The British Collection – Hertz

To support the launch of the new premium rental fleet for Hertz, we were tasked with creating a campaign identity and supporting content to launch 'The British Collection.'

From creating the campaign identity, including the collections logo and setting the photographic tone and style, to directing the shoot – which took place during sunrise, utilising the beautiful yellow hues to compliment the Hertz master brand colours. The conversation was also driven online through influencer coverage from a launch event, which also featured our logo up in neon lights.

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